We create the prospectus, design the floor plan, sell the exhibit space, and expertly manage the fulfillment of your event.
Our revenue-boosting exhibit sales tactics adhere to industry best practices and use technology driven planning to increase exhibits sales.
The key to targeted and effective marketing strategies is understanding the attendees' demographics. Once we know the type, number, and interests of attendees, we can develop an effective sales message. We then research potential exhibitors that want to market to this demographic. Utilizing Data.com and LinkedIn, in addition to making introductory sales calls, we find potential exhibitors and input them into our customized SalesForce CRM. Thorough research, optimizing technology, and a targeted sales strategy make our sales team an industry leader.
Floorplan and Prospectus Creation
We know how to expertly create an effective prospectus.
We invest substantial time and effort into creating this document. We tailor your current event marketing and communications to potential exhibitors. The end result is an aesthetically pleasing document that clearly articulates the benefits of participating in your organization's event.
We design floorplans to maximize attendee and exhibitor satisfaction as well as generate revenue. We carefully develop the best layout for your event. We utilize CadmiumCD to place your floorplan online.
Our prospectus and floorplan development sets the standard in the events industry.
Sales and Marketing
Our sales lead generation is handled in an escalator approach –continuously moving forward with incremental steps.
Then, with our eblasts, sales calls, and custom proposals, we close sales.
Our team has the expertise to maximize the sales for your event.
We act as the onsite Exhibits Manager to ensure a smoothly run tradeshow.
We work with all vendors - hotel, convention center, General Service Contractor, A/V provider, Electrical, lead retrieval - to ensure that exhibitors are satisfied.